WhatsApp, once launched as an ad-free platform, will soon introduce ads in the Updates tab. Those who want a privacy-friendly alternative, without ads and an app truly made for the user, can switch to the secure and transparent Signal.
WhatsApp users will soon see paid channel subscriptions, promoted channels, and advertisements. Although personal chats remain encrypted, user behavior is now still used to show targeted ads.
WhatsApp breaks its privacy promise again
Although WhatsApp continuously claims that privacy is WhatsApp’s top priority, this policy change shows the opposite once again.
To display ads in WhatsApp Status or Channels, WhatsApp uses a large amount of user information such as your country or city, your language, the channels you’re following and how you interact with ads. If you have chosen to add WhatsApp to Meta’s Account Center, your ad preferences and data from other Meta platforms are also used.
With this, Meta definitively distances itself from what WhatsApp once stood for: an app for personal, private communication. In an older WhatsApp blog post from 13 years ago, the founders wrote:
Advertising isn’t just the disruption of aesthetics, the insults to your intelligence and the interruption of your train of thought. At every company that sells ads, a significant portion of their engineering team spends their day tuning data mining, writing better code to collect all your personal data, upgrading the servers that hold all the data and making sure it’s all being logged and collated and sliced and packaged and shipped out… And at the end of the day the result of it all is a slightly different advertising banner in your browser or on your mobile screen.
Remember, when advertising is involved you the user are the product.
Those words still hold true today, but WhatsApp no longer lives by them.
Signal remains ad-free and private
Ads on WhatsApp are a new reason for users to switch from WhatsApp to Signal. No one wants ads between the personal status updates of friends and family. Signal offers the same feature as WhatsApp Status updates with Stories, but with privacy and no ads.
Signal is a non-profit organization, with no shareholders or business model based on your attention. The app runs on donations and offers end-to-end encrypted communication without commercial intent. With Signal, you are not the product — you are simply the user.
More and more users are switching this year from the data-harvesting WhatsApp to the privacy-friendly Signal.
Don’t have Signal yet? Download it for free and join!
Use Signal. We promise, no AI clutter, and no surveillance ads, whatever the rest of the industry does. <3
— Meredith Whittaker (@meredithmeredith.bsky.social) 16 juni 2025 om 17:30
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